Meta Introduces AI-Powered ‘Imagine’ Feature to Facebook, Instagram, Messenger; Check What It Is

Meta has expanded the experimental ‘Imagine’ feature to Facebook, Instagram, and Messenger. The feature allows users to recreate their profile picture in different AI-generated styles.

At the Meta Connect 2024 on Wednesday, the company announced that the ‘Imagine’ feature will be available to all Facebook and Instagram users and this feature will allow users to create posts as well as Stories.

Meta is also testing a feature that will auto-generate images and recommend users to share them to their feed.

In a newsroom post, Meta shared details about how ‘Imagine’ feature would work.

To use it, users can now ask Meta AI to ‘Imagine’ them as a superhero, a king, or an astronaut, and the AI will do so. Meta is also adding AI-generated watermarks on these images as well.

Additionally, Meta is also testing a recommendation feature involving the Imagine feature. The company plans to show images auto-generated AI images of the user’s profile picture in the feed of Instagram and Facebook. The generated images will be based on the user’s interests or current trends. If the user likes the image, they can share it on their feed or Stories. They can also tap on the image to make changes to the suggested image.