Following Olympic Medals Manu Bhaker Raises Brand Endorsement Fee From Rs 20 Lakh To Crores

With her soaring popularity after winning two Olympic medals, shooter Manu Bhaker has been approached by 40-odd brands for endorsements.

According to NDTV report, her agency has already sealed a couple of deals, worth crores.

Manu used to charge a fee of Rs 20-25 lakh for each endorsement. But now the charges have reportedly gone up 6-7 times. One deal in the range of Rs 1.5 crore has reportedly been closed already, reported NDTV.

“We have got about 40-odd inquiries in just the last 2-3 days. We are focusing right now on the long-term association deals, and we have closed a couple of endorsements,” said Neerav Tomar, CEO and MD of IOS Sports & Entertainment, the company that manages Manu, to Times of India.

Her brand value, of course, has jumped five to six folds. So anything we were doing before was in the vicinity of Rs 20-25 lakhs, now it has gone to the region of about Rs 1.5 crore for one deal of endorsements. This is a one-year kind of engagement for a brand category with exclusivity.”

Manu Bhaker is en route to becoming a national sporting brand just like Neeraj Chopra whose gold medal in the last Olympic Games made him a national icon.