Premium product launched by Godrej Appliances

Bhubaneswar: Godrej Appliances, the country’s leading manufacturer and retailer of home appliances, has recently launched a new premium product. The company has even launched a ‘Dil Bole Wow’ campaign to make customers happy this festive season.

It has over 100 new models on offer for a wide range of users for new customers looking to buy appliances during this festive season. In line with the growing acceptance of premium products across all categories, the company has launched the new Aeon Velvet Series product range.

Kamal Nandy, business head and executive vice-president, Godrej Appliances, part of Godrej & Boyce, said, “The new product range focuses on premium products across various categories, ranging from side-by-side refrigerators to top-end automatic washing machines, double door refrigerators and advanced air conditioners. . This will make it easier for our customers to upgrade with the user scheme. This new product is expected to contribute more than 50% growth for us during this festive season.

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