Senco Gold & Diamonds launches Festival of Artistry campaign for Dhanteras with Bollywood star Kiara Advani


Kolkata: Senco Gold & Diamonds the largest organized jewelry retailer in Eastern India (based on a number of stores), today announced a new campaign – Festival of Artistry with Bollywood heartthrob and brand ambassador Kiara Advani to celebrate upcoming Dhanteras and Diwali.

Senco Gold & Diamonds has also come up with exciting Dhanteras Shagun offer across Gold, Diamond, Platinum, and Silver jewelry for its customers during the upcoming Dhanteras and Diwali festive season. The auspicious occasion of Dhanteras is marked by people buying gold and gold ornaments which are integral to Indian tradition. Gold is considered a symbol of luck, prosperity, abundance, and auspiciousness.

Commenting on the occasion, Ms. Joita Sen, Director, Senco Gold & Diamonds said, “‘Dhanteras’ and ‘Diwali’ are amongst the biggest jewelry buying festivals. From Navratri to Dhanteras, we celebrate this auspicious season of festivities with exquisite artistry through our traditional and modern festive jewelry collections. Our campaign titled #FestivalofArtistry featuring Kiara Advani personifies today’s Indian woman as she prepares to welcome good fortune & prosperity into her life with the auspicious touch of pure gold & exclusive jewelry from Senco Gold and Diamonds.

This Dhanteras we have launched 2 collections. One under Everlite (our sub-brand of everyday wear lightweight jewelry) is called the Shagun collection which is about prosperity and good fortune using lotus as the symbol of Lakshmi. We’ve used it in the chain necklace which is trending right now.

The second is the bridal collection. For brides, it is about being the queen of your life and in your family. Grand chokers with a wide spread are in style this wedding season.”

The digital video commercial can be viewed here

The company has also launched Dhanteras offers which will be available across Senco Gold & Diamonds’

Customers can avail of the following offers across Senco’s 127 showrooms and online marketplace.


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