Iconic Beverage Campa Cola Set To Make Comeback In Indian Market

The Indian market is again set to welcome its own iconic beverage brand Campa Cola

After almost three decades, businessman Mukesh Ambani-led Reliance has announced the re-launch of the 50-year-old iconic beverage brand in a new contemporise avatar which will hit the markets this summer.

Campa Cola will reportedly make a comeback later this year, as part of Reliance’s plan to expand its FMCG business.

Campa Cola, a drink that was much more popular in the 1970s and 1980s, will now be available in cola, lemon and orange flavours.

With the relaunch of Campa Cola, Reliance aims at ramping up its own consumer goods offering to take on competition from Adani Group, ITC and Unilever.

“The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling beverage category,” the company said in a statement, adding the cold beverage portfolio will initially be available in Andhra Pradesh and Telangana and will be rolled out across the country in stages.