Royal Enfield’s EV Bullet Would Be Unique

Chennai: Royal Enfield is developing ‘uniquely differentiated electric motorcycles’. According to its CEO B Govindarajan, the company has already started investing in product development and is creating a supplier ecosystem around its Chennai-based plant for the purpose.

The company has commissioned a very capable team and has started committing very deep investments in terms of product development, product strategy, and in the product testing and development area, he added.

The company, which is part of Eicher Motors, has announced a capex of Rs 1,000 crore for the current fiscal year with a focus on various aspects, including EV manufacturing and product development.

“On the EV journey, we have been making steady progress. I can say Royal Enfield’s EV journey is in the top gear now. Our intention is to create uniquely differentiated electric motorcycles with strong Royal Enfield DNA,” Govindarajan said.

The company is now testing its EV prototypes.