T20 World Cup 2024: ICC to Offer Hindi Social Media Content, AI Videos & Fan Rewards

The International Cricket Council (ICC) has unveiled an array of groundbreaking digital initiatives ahead of the upcoming Men’s T20 World Cup 2024, aimed at engaging and rewarding cricket enthusiasts worldwide.

To cater to the diverse fanbase, ICC is launching dedicated Hindi language social media channels on Instagram and Facebook. These platforms will offer tailored content, updates, and exclusive insights, including Hindi language highlights for India and knockout matches.

Moreover, ICC.tv will provide direct-to-fan streaming in 83 territories, offering unprecedented access to live matches, highlights, and exclusive content. Fans can also tune in to live radio commentary via the ICC website and App, courtesy of BBC.

A new t20worldcup.com website and mobile app will prioritise video content, featuring AI-produced video clips and high-quality features created on-site. Additionally, the ICC Fan Passport, developed in collaboration with the NEAR Foundation, will reward fans for their digital engagement, offering points and unlocking rewards.

Fans can participate in a prediction game, earning points by making early predictions such as Player of the Match. Moreover, FanCraze will introduce a Web3 fantasy-style game with ICC Crictos, while the ICC Fan Zone will be integrated into popular games on Roblox.