Brand Sells Jeans With ‘Pee Stain’ for ₹50,000, Leaving Netizens Baffled

British-Italian luxury fashion brand Jordanluca is making waves with their latest denim creation: the “Stain Stonewash Jeans.” These jeans, featured in the fall/winter 2023 collection runway debut, sport a distinct dark stain in the groin area, reminiscent of a pee stain.

Designed by Luca Marchetto and Jordan Bowen, the jeans are described as the “ultimate JORDANLUCA denim piece,” featuring a tapered leg and high rise for the perfect fit, alongside embroidered Demonology horn details on each back pocket.

Retailing for a hefty $811 (approximately ₹67,600), the original design is currently sold out. However, a lighter wash version of the jeans, priced at $608 (approximately ₹50,000), was also available but has since sold out.

 

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Social media has been abuzz with reactions to the controversial design, with many expressing disbelief at the price point and the concept itself.