New Delhi: Doordarshan has changed the colour of its logo from red to an orange hue. This move faced criticism from the opposition camp.
DD News, the English news channel of Doordarshan, shared the new logo in the promotional video shared on X with the caption, “While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before…Experience the all-new DD News.”
While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before.. Experience the all-new DD News!
We have the courage to put:
Accuracy over speed
Facts over claims
Truth over sensationalismBecause if it is on DD News, it… pic.twitter.com/YH230pGBKs
— DD News (@DDNewslive) April 16, 2024
This change in colour of the Doordarshan logo was criticized by several netizens who remarked that it was saffron and the move came right ahead of elections.
Trinamool MP Jawhar Sircar, who is the former CEO of Prasar Bharati, the parent organization of the Doordarshan in a post on X said, “National broadcaster Doordarshan colours its historic flagship logo in saffron! As its ex-CEO, I have been watching its saffronisation with alarm and feel – it’s not Prasar Bharati any more – it’s Prachar Bharati.”
As ex CEO of Prasar Bharati it hurts to see the saffronisation of Doordarshan’s logo
— just before elections!
It will influence voters, by overlaying the colour one religion and Sangh parivar colour with a ‘neutral’ Public Broadcaster and a biassed Govt/Regime! pic.twitter.com/g7m0PH9nMf— Jawhar Sircar (@jawharsircar) April 20, 2024
Sircar was the CEO of Prasar Bharati, the statutory body that oversees Doordarshan and All India Radio, from 2012 until 2016.
In a video, Sircar said, “It’s quite inappropriate to see the national broadcaster has chosen the colour saffron for its branding.” He also termed the move as a violation of the Model Code of Conduct.
Gaurav Dwivedi, the present head of the Prasar Bharati, in an interview with The Indian Express, claimed that the colour was orange. Dwivedi said that using a bright, appealing colour was based on the channel’s branding and visual aesthetic.
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