Govt Launches ‘Meri LiFE’ Mobile App to Enthuse Youths to Protect Environment

New Delhi: Union Minister for Environment Bhupender Yadav on Monday launched a mobile application “Meri LiFE” (My life) to motivate youth action for climate change.

This app is inspired by the concept of LiFE, envisioned by the Prime Minister at COP 26.

Yadav said “Meri LiFE” app will showcase the power of citizens, especially young people in saving the environment. Through this app, simple actions in daily lives can have a larger climate impact. Mission LiFE (Lifestyle for Environment) was launched by the Prime Minister on 20 October 2022 at Kevadia, Gujarat. It focuses on bringing about behaviour changes in individuals through simple easy-to do actions.

In order to further catalyze pan-India advocacy and awareness about LiFE, a month-long mass mobilisation drive is currently underway and will culminate on 5 June in a mega celebration of World Environment Day.

The Ministry has developed two dedicated portals for LiFE, in order to create a structured reporting format that can track the progress being made on LiFE. The Mission LiFE Portal (missionlife-moefcc.nic.in) is open access and can be used to download the 100+ creatives, videos, and knowledge materials that have been developed by the ministry for LiFE.

The Meri LiFE Portal (merilife.org) has been developed for ministries and institutions to upload event reports and capture the progress of the mass mobilisation drive.