Mahindra Disrupts India’s Pickup Segment With New Bolero Maxx Pik-Up Range; Starting At INR 7.85 Lakh

Mumbai: Mahindra & Mahindra (M&M), the makers of Bolero Pik-Up – the No.1 pickup brand in India – today launched its All-New Bolero MaXXPik-Up range. Starting at a price of Rs. 7.85 Lakh (ex-showroom) the All-New Bolero MaXXPik-Up range has been engineered to offer powerful features and performance delivering an unprecedented value proposition to customers and operators.

Lighter, more compact and versatile, the All-New Bolero MaXXPik-Up range sets new benchmarks for payload capacity, fuel efficiency, safety and the overall driving experience. It also incorporates smart engineering to deliver much greater value than ever before.

The new Bolero MaXXPik-Up range can be booked at a minimum down payment of INR 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience.

The All-New Bolero MaXXPik-Up range promises to be a game changer with an all-new platform, while carrying over the core valuesand strengths that are synonymous with the Bolero DNA – robustness, toughness,reliability, low maintenance cost and high resale value. It also maintains the minimalist and timeless design language of Bolero that dominates urban roads and highways across the country.

Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs making it the backbone of the country’s last-mile logistics network.

The All-New Bolero MaXXPik-Up range comes in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG) – and is designed to provide customers higher operational and earning capability as well as a seamless and delightful on-road experience. Additionally, the new range offers higher payload capacity, better mileage and performance, improved comfort and safety, and a highly reliable and efficient transport solution.

Pricing details (ex-showroom) below:

 

CITY Range		HD Range
CITY 1.3 LX CBC	Rs 7.85 Lakh	HD 1.7 LX CBC	RS 9.26 Lakh
CITY 1.3 LX	Rs 7.95 lakh	HD 1.7 LX	Rs 9.53 Lakh
CITY 1.4 LX CBC	Rs 8.22 Lakh	HD 1.7L LX	Rs 9.83 Lakh
CITY 1.4 LX	Rs 8.34 Lakh	HD 2.0L LX CBC	Rs 9.99 Lakh
CITY 1.5 LX CBC	Rs 8.22 Lakh	HD 2.0L LX	Rs 10.33 Lakh
CITY 1.5 LX	Rs 8.34 Lakh
CITY CNG	Rs 8.25 Lakh

 

• VXi variant is priced Rs 25000 to Rs 30000 higher than LX variant
• Gold colour is Rs 5000 higher than White colour

 

Annexure – About the All-New Bolero MaXXPik-Up range:

MaXX Performance

The disruptive range of Bolero MaXXPik-Up has varying power and torque nodes of 52.2kW/200Nm and 59.7kW/220Nm and is powered by Mahindra’s advanced m2Di engine with diesel and CNG options. The new range comes with multiple payload capacities ranging from 1.3t to 2t, cargo bed length up to 3050 mm ensuring greater loadability for transporting goods.

MaXX Technology

The entire Bolero MaXXPik-Up range is equipped with iMAXXconnected solution that allows customers and fleet owners to conveniently monitor their vehicles using the iMAXX app on their phones. The app is available in six languages – English, Hindi, Tamil, Kannada, Telugu and Malayalam – making it easier for users to operate pan-India. With over 50 features, including vehicle tracking, route planning, expense management, geo-fencing and health monitoring, iMAXX offers key insights to improve fleet management and much more.

MaXX Comfort

The Bolero MaXXPik-Up range includes a plethora of features that ensure superior comfort and functionality. The CMVR certified D+2 seating and height-adjustable driver seats ensure superior comfort for long journeys. The exteriors and interiors of the cabin have also been completely redesigned making it suitable for both city and highway application. The vehicle is also designed to offer easy entry and exit to cabin enhancing the overall comfort.

MaXX Safety

Turn safe lights and wider wheel tracks have been added for improved on-road visibility, stability and handling leading to better safety. The single-piece BSO (body side outer) helps with improved strength and rigidity. Higher loading capability is provided by the stress-peened suspension and shorter rear overhangs, HSLA (high strength low alloy) parts have been used to improve durability of vehicle. With all these features combined, the Bolero MaXXPik-Up range provides greater payload capability and cargo utilization, making it an excellent choice for those looking for a dependable and efficient pick-up vehicle.

Class leading features of the all-new Bolero MaXXPik-Up range:

•     All-new m2DI engine for superior certified mileage & performance •     CMVR certified D+2 seating •     Height-adjustable driver seats for comfort •     OEM fitted connected vehicle solutions – iMaXXconnected solution for fleet management •     Higher payload capability 2 ton with cargo bed up to 3050 mm long for better loadability •     All-new cabin exteriors and interiors •     Turn safe lights for better on-road visibility •     20,000 km service interval •     Wider wheel track •     Wider Cargo for higher Cargo Utilization

 

Key VariantHighlights

Bolero MaXXPik-Up HD 2.0L

•     Equipped to overcome rugged terrain such as rural and hilly areas •     First-in-segment cargo bed length of 3050 mm and payload of 2 tonne makes it a segment leader due to its loading capability •     The new 2-tonne proposition caters to applications and usage in the entry-level LCV segment •     Robust chassis and strong body •     Best-in segment 7R16 tyre ensures stability and withstands wear and tear during loading •     Suitable for demanding applications such as construction, agriculture and fisheries, making it ideal for heavy-duty deliveries

 

Bolero MaXXPik-Up HD 1.7L, 1.7 and 1.3

•     This is an upgraded version of the Big Bolero Pik-Up •     Designed for intercity applications such as transporting fruits and vegetables, and other heavy loads •     Impressive payload option of 1.7& 1.3 tonne and cargo length options of 3050mm and 2765mm •     Class leading 7R15 tyre

 

Bolero MaXXPik-Up City 1.5& 1.4

•     Designed for intra-city use and ideal for fleet owners and commercial vehicle buyers who require a smaller, more fuel-efficient pickup truck •     With its impressive payload option of 1.5 & 1.4 tonne, cargo length of 2640mm and fuel efficiency of 17.2 km/l, this vehicle is perfect for delivering goods in crowded cities •     Torque of 200Nm and bigger tyre make it easy to carry any load with ease

 

Bolero MaXXPik-Up City 1.3

•     Designed for intra-city use and ideal for fleet owners and commercial vehicle buyers who require a smaller, more fuel-efficient pickup truck •     With its impressive payload of 1.3 tonne, cargo length of 2500 mm and fuel efficiency of 17.2 km/l, this vehicle is perfect for delivering goods in crowded cities •     Torque of 200Nm and bigger tyre make it easy to carry any load with ease

 

Bolero MaXXPik-Up City CNG

•     Suitable for businesses looking for an environment-friendly fuel-efficient option •     Payload capacity of 1.2tonne and cargo length of 2500mm makes it ideal for small business deliveries and logistics •     A reliable and powerful intra-city transport solution