Zomato Rolls Back Green Uniform Pure Veg Fleet

New Delhi: Following criticism, Zomato CEO Deepinder Goyal on Wednesday said the company will roll back the move to introduce green uniform for its new pure veg fleet. He added that from now on all its riders will continue to wear red.

Zomato faced criticism when it launched a “Pure Veg Mode” service, intended for strictly vegetarian customers in India, to be delivered by a “Pure Veg Fleet”.

This decision was opposed by Netizens with the fear that some societies and RWAs may not allow Zomato’s regular fleet to enter on the basis of the red-green colour segregation.

“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red,” Goyal said in an update post on X.

According to Goyal, from now on the fleet meant for vegetarian orders would not be identifiable on the ground but would show on the Zomato app and reassured customers that their veg orders would be served by the Veg Only fleet.

In a long late-night post on X on Tuesday, the Zomato CEO had said the food delivery platform will “roll it back in a heartbeat” in case it witnesses significant negative social repercussions arising from the move.

He concluded the post by saying, “And I promise, that if we see any significant negative social repercussions of this change, we will roll it back in a heartbeat.”

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