Brand Value, Endorsement Fee of Olympians Vinesh Phogat, Neeraj Chopra, Manu Bhaker Soars to New High

New Delhi: Although wrestler Vinesh Phogat didn’t win a medal in the Paris Olympics, yet her performance has enhanced her brand value in the market. As per a report in the Economic Times, Vinesh’s fee for an endorsement deal has taken a significant jump in comparison to the money she would charge for advertisements before the Paris Games, all thanks to her increased brand value.

Earlier, before the 2024 Olympics, Vinesh reportedly charged around Rs 25 lakh for each endorsement. Now she is asking for a fee of around Rs 75 lakh to Rs 1 crore from a single brand.

Neeraj Chopra and Manu Bhaker are also basking in Olympics Glory. Two bronze medal winner Manu Bhaker has bagged a stunning Rs 1.5 crore deal with ThumsUp. Before the Paris Games, Manu was charging around Rs 25 lakh per deal for a single endorsement. Her brand value has jumped by 6 times because of her Olympics performance.

Though Chopra failed to repeat his gold medal show in the Paris Games, his brand value has still soared by 30-40%, going up to USD 40 million or INR 330 crore.