Godrej Properties Successfully Diverts Over 10K Tons Of Waste From Landfills In Odisha

Godrej Properties Ltd., one of India’s leading real estate developers has successfully diverted 1,471 tons and 8,646 tons of landfill waste in Konark and Bhubaneshwar (4 wards) respectively. Collaborating with the Government agencies and NGO Partner Feedback Foundation in the state, the Mumbai-based real estate developer intends to replicate the success story of Odisha in other states like Punjab (Batala), Uttar Pradesh (Agra) and Madhya Pradesh (Budhni) to further reduce the waste to landfills in cities.

The process of diverting waste from landfills involves collection of segregated waste and its further processing at Material Recovery Facilities (MRF) and Municipal Composting Centres (MCC). Secondary segregation is done to further isolate the waste material. In case of organic waste, bacteria cultures are added to convert this into manure. In case of dry waste, recyclable material is separated and placed in 12 different bins and ultimately sold to recyclers.

With a focus on educating the masses on sustainable waste management practices in Konark and Bhubaneshwar, Godrej Properties through NGO partners Feedback Foundation organized Information, Education, and Communication (IEC) activities about waste segregation in local schools informing the citizens of tomorrow.These activities focused on creating ground level awareness about waste segregation and related process of segregation forinto four categories: dry, wet, domestic biomedical, and domestic hazardous.

Mr. Anubhav Gupta, CEO, Vikhroli, Chief CSR and Sustainability Officer, Godrej Propertiessaid,“Irresponsible disposal of waste has far reaching ramifications towards the environment and requires our urgent attention. The successful implementation of our pilot waste management project in Konark, with approximately 6,000 waste generators, has showcased the effectiveness of sustainable waste management practices.This project has not only created a cleaner environment but also helped in empowering the informal sector integrating former rag pickers into the value chain as SwachhSainanis.The success we saw in Odisha has encouraged Godrej Properties to expand this initiative to other cities across India, further contributing to the creation of a cleaner and more sustainable environment for all.”