Prime Minister Narendra Modi to launch Mission LiFE in Kevadia, Gujarat

Kevadia: Prime Minister to launch Mission LiFE in the presence of the UN Secretary-General at Statue of Unity, Ekta Nagar, Kevadia. Envisaged by the Prime Minister, it is expected to be an India-led global mass movement that will nudge individual and collective action to protect and preserve the environment.

Mission LiFE aims at following a three-pronged strategy for changing the collective approach toward sustainability. First is by nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand); second is by enabling industries and markets to respond swiftly to the changing demand (supply) and; third is to influence government and industrial policy to support both sustainable consumption and production (policy).

Prime Minister will also participate in the 10th Heads of Missions Conference, which is being organized from 20-22 October 2022 in Kevadia by the Ministry of External Affairs. The Conference will bring together 118 Heads of Indian Missions (Ambassadors and High Commissioners) from all over the world. Through its 23 sessions spread over three days, the Conference will provide an opportunity to have detailed internal discussions on issues such as the contemporary geo-political & geo-economic environment, connectivity, India’s foreign policy priorities, etc. The Heads of Missions are currently visiting their respective states to familiarize themselves with India’s Flagship Missions such as those pertaining to Aspirational Districts, One District One Product, and Amrit Sarovar Mission, among others.