Elon Musk’s X Completes Rebranding, Shifts Twitter URL To X.com

Elon Musk-owned X (formerly Twitter) has completed its rebranding process, signalling a significant shift in its identity. Today, the platform changed its website URL from Twitter.com to X.com, marking the culmination of a transformation initiated nearly 10 months ago.

All core systems are now on https://t.co/bOUOek5Cvy pic.twitter.com/cwWu3h2vzr

— Elon Musk (@elonmusk) May 17, 2024

Following Musk’s acquisition of Twitter in a $44 billion deal in October 2022, the platform was renamed as X in July 2023, with Musk’s signature letter X taking centre stage. Musk, known for his pioneering ventures, co-founded X.com as one of the world’s first online banks back in 1999. The domain name was reclaimed from PayPal, which emerged from a merger between X.com and Confinity and rebranded as PayPal in 2001.

The company aims to transform X into an “everything app” similar to China’s WeChat, offering features like comprehensive communication, financial transactions, and a global marketplace. This shift is reflected in X’s adoption of a new logo and its focus on integrating audio, video, messaging, payments and banking functionalities powered by AI.

X CEO Linda Yaccarino highlighted the platform’s goal of becoming a one-stop shop for ideas, goods, services and opportunities. The introduction of paid verification, tiered developer access and paywalled features indicate a significant change from the platform’s earlier iteration.

Looking ahead, X plans to leverage AI to enhance user experience and advertising, introduce peer-to-peer payments, and launch a dedicated television app to compete with YouTube. However, these changes have also driven users towards alternative platforms like Meta’s Threads, which has seen substantial growth in recent months.