Elon Musk Announces X Premium, X Premium+ Access for Free, But Not for Everyone

Elon Musk, CEO of X (formerly Twitter), has announced a significant update for the platform, offering features previously exclusive to X Premium and X Premium+ subscriptions to select users at no extra cost. This will grant access to premium features, including reduced ads and access to the Grok AI chatbot developed by xAI, Musk’s startup, to accounts with over 2,500 verified subscriber followers.

Going forward, all 𝕏 accounts with over 2500 verified subscriber followers will get Premium features for free and accounts with over 5000 will get Premium+ for free

— Elon Musk (@elonmusk) March 28, 2024

The move aims to enhance user experience and retention, particularly following reports indicating a decline in platform usage. Musk’s decision to provide these features to specific users signals a strategic effort to address this issue.

Further, users with over 5,000 verified subscriber followers will enjoy even more perks, gaining access to X Premium+ features, such as a blue verification checkmark, monetization options for their posts, and an ad-free experience.

These subscriptions, which also include features like post editing, increased character limits, and access to the Grok AI chatbot, are offered at varying price points. While the reasons behind Musk’s decision were not explicitly stated, it aligns with efforts to revitalize user engagement and satisfaction on the platform.