Amul, ‘Taste of India’, to Market Dairy Products in US

Anand: India’s famous dairy brand Amul, which is popular as ‘Taste of India’, will market its dairy products for the first time in the US.

“I am pleased to inform that Amul shall be launching its fresh milk products in the United States of America. Happy to inform that we have tied up with a 108-year-old dairy cooperative in the US – Michigan Milk Producers Association, and this announcement was done at their annual meeting on March 20 at Detroit,” said Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul.

“This is for the first time Amul fresh products range will be launched anywhere outside India and in a market like the United States, which has a very strong Indian and Asian diaspora,” Mr Mehta told ANI.

Amul products are exported to more than 50 countries around the world. It has under it 18,000 milk cooperative committees, a network of 36,000 farmers, processing more than 3.5 crore litres of milk per day.