World Social Media Day: Know Its Significance

New Delhi: The first social media day was celebrated in 2010 by ‘Mashable’ – a news website, to focus on the impact of social media and its role in global communication.

June 30 is globally observed as world social media day every year to celebrate the power and impact of social media in connecting people. The key communication tool has become an integral component of our lives in sharing ideas, fostering communities, and driving social change. It also constantly shapes the way we communicate, and engage around the world.

Social Media Day 2023: Significance

This day holds significant importance as it commemorates the impact and evolution of social media since its inception. The inaugural celebration of Social Media Day by Mashable on June 30, 2010, served as a milestone in recognizing the global reach and transformative power of this communication medium. Mashable is renowned for utilising social media to link disparate fandoms, movements, and cultures. Sixdegrees, the first social media site, was established by Andrew Weinreich and launched in 1997.

Users could name their friends and family connections on the website, which also included a number of intriguing features like bulletin boards, school affiliations, and profiles. After it shut down in 2001, people started using platforms like Friendster, MySpace, and Facebook for communication. The popularity of the medium introduced many other sites we use today, such as Twitter, Instagram, LinkedIn, and Snapchat.

Social media has permitted people and information to travel without bounds. Connections are just a click away. Along with making our lives easier, it has increased the amount of fake news that is transmitted on a daily basis. Hence, this day is a chance to utilise this boon for the advancement of the community and educate others about the problems associated with the misuse of social media.