Virat Kohli Remains India’s Top Earner on Instagram; Here’s How Much He Earns

Despite limited cricket action this year, Virat Kohli remains India’s top earner on Instagram, charging a staggering INR 11.45 crore per sponsored post, according to a list by Instagram scheduling tool, Hopper HQ.

Top 3 Athletes who earn the most on Instagram per post. [Hopper HQ]

1) Ronaldo – 26.7 CR

2) Messi – 21.5 CR

3) Kohli – 11.45 CR pic.twitter.com/QZaluz0ZLQ

— Johns. (@CricCrazyJohns) August 11, 2023

Cristiano Ronaldo of Al-Nassr charged USD 3.23 million (INR 26.75 crore) per post, while MLS’ new recruit, Lionel Messi, charged USD 2.56 million (INR 21.49 crore) per post, as per the report.

Kohli is the sole Indian in the top 20 list, which includes global stars like Kylie Jenner and Selena Gomez. With 256 million followers, he earns INR 11.45 crore for each Instagram post.

Mike Bandar, Hopper HQ’s co-founder, expressed surprise at the annual increase in earnings on the platform, particularly by consistent top players like Ronaldo and Messi, highlighting their power in the digital sphere and as personal brand influencers.