Vi Launches 300 New Stores in Rural Belts To Increase Market Presence

Mumbai:Rapid broadband penetration has led to increased digitalization in the country over the last few years. Further catalyzing digital growth by connecting the next 500 mn digitally unconnected population of the country, India’s leading telecom operator, Vodafone Idea Limited (Vi) has planned its largest retail expansion since its brand launch.

To ramp up its retail footprint at the sub-district level, Vi has rolled out 300 new formats ‘Vi Shops’ across multiple towns in Maharashtra, Tamil Nadu, Kerala, West Bengal and UP West. Vi plans to further strengthen its local presence and enhance engagement with mobile users by expanding its retail footprint to cover more rural markets in the coming few months.

Vi customers in Indapur, Maharashtra; Hapur in Western UP; Basirhat in West Bengal; Usilampatti in Tamil Nadu; Payyoli in Kerala; and hundreds of other such towns will now get access to quick, efficient, face-to-face service from Vi, along with a range of differentiated products and offerings for the new age mobile users.

The Vi Shops concept for Tier 3 towns is intended to deliver a uniform Vi experience to local customers, enabling quick support and handholding. The modern design of the new format store is in line with signature elements that define existing Vi Stores in urban locations. Vi Shops will offer the entire bouquet of Vi prepaid products and services and enable the less tech savvy users to avail Vi’s service across the table, leading to improved customer experience and closer engagement.

Through this format, Vi also intends to deepen engagement with rural consumers with the wide bouquet of Telco++ offerings, curated as a result of partnerships with domain experts in areas such as Jobs & Skilling, Govt. Exam preparation, and English language skills amongst others.

Vi is a strong market player in the 5 circles of Maharashtra, Tamil Nadu, Kerala, West Bengal, and UP West. To offer 5G for a Better Tomorrow, Vi has acquired 5G spectrum across all these markets to offer services in the future. It has developed a wide range of 5G use cases for consumers and enterprises in areas such as SmartAgri, Healthcare, Education, Immersive Cloud Gaming, Public Safety, Worker Safety, and other Industry 4.0 applications which were demonstrated on its Live 5G network at India Mobile Congress in New Delhi recently.