5 Million Sign Ups in 4 Hrs, Meta’s Threads Out to Fight Twitter

Meta’s new social media platform aiming to counter Twitter gathered 5 million sign-ups within just four hours of launch on Thursday.

“Threads just passed 2 million sign-ups in the first two hours,” Meta CEO Mark Zuckerberg posted at first. “Just passed 5 million sign-ups in the first four hours…,” he posted in an update.

Threads is linked to Instagram, which provides it with a ready user base.

Meta needs one-fourth of its Instagram users to join Threads to rival Twitter’s user base.

“It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” said Zuckerberg.

Earlier, he introduced Threads as an “open and friendly public space for conversation”.

Interestingly, Zuckerberg returned to Twitter after 11 years to drop a meme after the Threads launch, showing a man dressed as Spiderman pointing at another. This picture from the 1967 Spider-Man cartoon “Double Identity” shows a villain trying to impersonate Spiderman.

pic.twitter.com/MbMxUWiQgp

— Mark Zuckerberg (@finkd) July 6, 2023