Tendulkar Complains Police About ‘Misleading Ads’ Using His ‘Unauthorized’ Name, Photo & Voice

Mumbai: Cricket legend Sachin Tendulkar filed a complaint with Mumbai Police on Friday against the “unauthorized” use of his name, photo, and voice in “misleading advertisements”.

The Mumbai Police Cyber Cell started an investigation by registering a case against an unidentified person under sections 426, 465, and 500 of the Indian Penal Code (IPC).  In the complaint, Sachin Tendulkar alleged that these unauthorized advertisements were meant to mislead the public to buy online products and services.

“At SRT Sports Management Pvt. Ltd. (SRTSM), we have noticed that there have been attempts to impersonate Mr Sachin Tendulkar’s attributes in an unauthorized manner, for selling products and services not associated with him. These are being done with a deliberate and malicious intention of misleading gullible citizens to buy unauthorised products and services online,” SRTSM said in a statement. This company looks after the Public Relation of the legendary former cricketer.

“We have lodged an official complaint with the Cyber Cell department and have highlighted these to social media platforms where such misleading advertisements are being broadcast,” the statement read.