Google Joins Forces with Indian Govt to Combat Deepfakes and AI Misinformation

New Delhi: Google has affirmed its commitment to collaborating with the Indian government in addressing the challenge of AI-generated fake content, particularly deepfakes.

Michaela Browning, VP of Government Affairs and Public Policy for Google Asia Pacific, emphasized the importance of a multi-stakeholder approach and responsible AI development. Browning acknowledged the complexity of combating deepfakes and misinformation, highlighting the need for open communication and proactive strategies.

The company expressed satisfaction in partnering with the government and looks forward to continued dialogue, including participation in the upcoming Global Partnership on Artificial Intelligence (GPAI) Summit. As Google integrates AI into various experiences, Browning emphasized the necessity of bold and responsible actions.

The Indian government recently issued a seven-day deadline for social media platforms to align their policies with Indian regulations to curb the spread of deepfakes. Google acknowledged the challenge and outlined its approach to address potential risks, including helping users identify AI-generated content. YouTube will soon require creators to disclose altered or synthetic content, with plans to introduce labels and a removal request process for AI-generated content.

Google has also updated its election advertising policies, obligating advertisers to disclose digitally altered election ads. The company actively collaborates with policymakers and experts, having invested $1 million in grants to the Indian Institute of Technology, Madras, to establish a multidisciplinary centre for Responsible AI.