Instagram to Get AI-Powered Messaging Feature

Meta-owned Instagram is reportedly working on a feature that will enable users to compose messages with the assistance of artificial intelligence (AI). A screenshot shared by app researcher Alessandro Paluzzi reveals an option labeled ‘write with AI’ within the messaging interface. Paluzzi suggests that this feature will likely paraphrase messages in various styles, similar to Google’s Magic Compose.

Meta is gradually introducing new generative AI features aimed at enhancing user connections. The Meta AI assistant, which can engage in one-on-one conversations or participate in group chats, offers various functionalities such as providing recommendations, sharing jokes, settling debates, and offering educational insights.

Initially available only in the US, users can interact with Meta AI by initiating a new message and selecting ‘Create an AI chat’ or by typing ‘@MetaAI’ in group chats across WhatsApp, Messenger, and Instagram. Additionally, Meta AI will introduce numerous AI characters, including personas portrayed by notable figures such as Tom Brady, MrBeast and Naomi Osaka.

These characters, like ‘Bru,’ ‘Zach,’ and ‘Tamika,’ offer diverse interactions ranging from sports debates to comedic banter and anime-related expertise. Furthermore, Meta AI will feature Reels that offer location recommendations, dance tutorials, and project inspiration.